Maxhosa Africa Fall 2025: Calling Card
2025-03-13 07:40:45

From Trina Turk, this dress features:Woven fabricationA-line silhouetteCowl necklineSleevelessArt geo printGold chain belt at waistStraight hemline with side slitsPullover constructionApprox. 61#double; lengthEcovero viscose/spandexHand washImported.

Maxhosa Africa Fall 2025: Calling Card

Michael Kors Charcoal High Rise Trouser Jean

New Season TWINSET Kids logo-intarsia cardigan Highlights black front button fastening crew neck long sleeves Composition Viscose 77%, Polyester 23% The composition information is subject to the actual product. The product composition details of the spliced material will be split and displayed. Washing instructions Hand Wash The washing method is subject to the commercial washing standard Product IDs FARFETCH ID: 27683490 Brand style ID: 251GJ3QX0

Blend BHBORIS Winter jacket peat green

Final Sale Philipp Plein Bulldogs-print cotton T-shirt Highlights alice blue/multicolour cotton dog print and logo print to the front logo patch to the rear round neck short sleeves straight hem Composition Cotton The composition information is subject to the actual product. The product composition details of the spliced material will be split and displayed. Washing instructions Read Manufacturer Guidelines The washing method is subject to the commercial washing standard Product IDs FARFETCH ID: 21462908 Brand style ID: SADCMTK6798PJY002N

For Maxhosa Africa, staging a presentation in Paris this season was less about drumming up new business than offering thanks. The South African knitwear brand no longer does wholesale yet its clientele is international, so showing in the French capital for the last three seasons has been all about making sure the brand is visible on a global stage. Creative director Laduma Ngxokolo titled the collection “Umbulelo,” which refers to a thanksgiving ritual in Xhosa culture, and used the clothing to retrace the brand’s journey since its founding in 2011. “Some of the patterns that you see here are signature patterns that we’ve established as the official DNA of the brand,” he said. Models paraded around the Pavillon Élysée Té, a Belle Époque building on the Avenue des Champs-Élysées, in matching sets: polo shirts and frilled shorts, crop tops and pencil skirts, and skirt suits that looked unexpectedly sensual when worn over bare skin. You May Also Like Pearl buttons and marabou feather trimmings gave some looks a flirty spin, as did the cutouts on his skater skirt dresses. “I want to highlight the sexy appeal that African clothes also possess that is not showcased enough,” said Ngxokolo. For men, he offered velour sweats, sprinkled with rhinestones and trimmed with geometrical patterned stripes, that were paired with mismatched tabard tops. While the effect was maximalist, the designer said his two factories produce a range of styles, extending to pastel and monochrome motifs. Maxhosa has seven stores in South Africa, including one at Johannesburg’s international airport, the brand’s gateway to an international clientele. It opened its first overseas store last summer in New York City, a notoriously competitive and saturated market. “There’s also a scarcity of luxury African brands when it comes to retail,” Ngxokolo noted. “In the future, I’m hoping that there will be several other brands from Africa or the diaspora that will come there and create influence, because I believe influence doesn’t come with one party, we need at least five or 10.” In the meantime, he plans to continue seeding the label through selective pop-ups. There’s one planned in Dubai in April, and he’s mulling one in tandem with his next show in Paris in September. Fans of his work will rejoice.

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